When we hear about cults we always think about weird groups dressed up in black tunics performing some sort of mystic ritual back in the 70’s but, what are they really?

From ancient pagan cults, through 70’s new age meditation groups, and to modern pyramid schemes, The Greater Good is a book not only about cults and gurus but an overall view on history, manipulation, and exploitative groups. It is a compilation of real cases and stories dissected and analyzed in thematic chapters through different perspectives and points of view.

The book is structured in 3 different, and at the same time, connected parts. It proposes a narrative and order but can be read in any order as a “Choose your own adventure” style.

The chapters, in purple, focus on a specific theme around cults, such as the origin, specific figures like the different gurus, the role of women inside these organizations, goals, etc. In between the different chapters, we can find the aftermaths in green, which help tie together different chapters to create thematic blocs. Finally, at the end of the book, the annexes tell the stories of all the cults mentioned in the book. The reader can find information like their history, rituals and beliefs, dates, and different curiosities.

︎︎︎ Collaboration with Sara Latorre & Sara Blanch

︎︎︎All photographs, illustrations and texts featured are copyright property of their original creators