Gràcia is an electronic music festival that marks the beginning of the patron saint’s festivities in the city of Mahon, Menorca. Every year, Los 40 principales collaborates with different local companies to organize this festival, wich takes place in the harbor of the city at the end of summer. During the festivities, it’s traditional to jump into the sea to cool down and keep partying. This idea was brought into the brand identity with a tie-dye print.