![](https://freight.cargo.site/t/original/i/4b04d7e8e2dee9296e1b725c038426b7af191d2e8e1eafb4831f3d30e319c2e7/celeb-cover.jpg)
From one yearly publication that was divided into two different ones, Brides and Celebrations, the client needed a complete redesign to separate both magazines visually and appeal better to their target audiences.
![](https://freight.cargo.site/t/original/i/30d39fd4dd266e2a86fde7d341b2e255d58967315947a9ebd165c89e960566f9/celeb-cover-comparison.jpg)
![](https://freight.cargo.site/t/original/i/d392f92d70e79080398cd345cb8133743ce9b12ee913a9b17cf4154407611524/old01.jpg)
![](https://freight.cargo.site/t/original/i/c939195025f448cbdd655084a49ba7f9a083f85f713a39a76d52ecd4337d012d/old02.jpg)
The previous design followed the bridal theme with a very classic and elegant approach. The new publication was focused on celebrations as a whole, not jst weddings, with special enfasis on bar mitzvah. A more colorful and younger approach was needed to appeal to the new target audience.
![](https://freight.cargo.site/t/original/i/f8d7f1d802074a48985eff6bae46da3712dffd377f8331fe55d9be473ebe86d4/celeb-spread-01.jpg)
![](https://freight.cargo.site/t/original/i/4bb66a32b6751ac3e1ceead2746eb10ad57f7e3b5380be48d961a4acf8678ff7/celeb-spread-02.jpg)
The new design makes use of a fresh and youthful colour palletand a new type combination to creates a more modern look that can be used for different types of events.
![](https://freight.cargo.site/t/original/i/4b356017af994aafe820a0b87566f83f0effc2fc7a1c19963be282849d6b02e5/type.jpg)
The new design was successful in generating a youthful and elegant aesthetic that could be enjoyed both by teenagers and parents alike.
![](https://freight.cargo.site/t/original/i/5dee3d751207213ff02a27086f6b468b4669e5b941b30d5b4d129dc565f4ca27/final-slide.jpg)
![](https://freight.cargo.site/t/original/i/e22bc5fe5c26b89360e40b76fc8e941d822b934fe1b2b47b735b9a72ae80ffd1/final-slide-02.jpg)
![](https://freight.cargo.site/t/original/i/9a870af82b6385a3a57fe7ec1e64ff5fb2ab9f69a55b3e0027333fe6719d98eb/final-slide-03.jpg)
![](https://freight.cargo.site/t/original/i/d1a7953c93d0daaff1dfd3d4090f231f8117ac6bf942caa7f5235717d0d2d5f5/final-slide-04.jpg)
![](https://freight.cargo.site/t/original/i/48a5e3b9fba2c6301ae0c243ea95bcab08efbdfbdfa0587093c98f25226f86bc/final-slide-06.jpg)