From one yearly publication that was divided into two different ones, Brides and Celebrations, the client needed a complete redesign to separate both magazines visually and appeal better to their target audiences.
The previous design followed the bridal theme with a very classic and elegant approach. The new publication was focused on celebrations as a whole, not jst weddings, with special enfasis on bar mitzvah. A more colorful and younger approach was needed to appeal to the new target audience.
The new design makes use of a fresh and youthful colour palletand a new type combination to creates a more modern look that can be used for different types of events.
The new design was successful in generating a youthful and elegant aesthetic that could be enjoyed both by teenagers and parents alike.